'Welcome to our play' a performance by the Patch Theatre Co, tells the story of Christmas through a child's eyes. Every parent can relate and every child is excited by the magic of putting on a festive performance for family and friends. Our play takes place in a sunny back yard theatre, full of friends costumes and fun.

It's a magical and exciting time of year for young families, every family has their own traditions and Christmas stories. This campaign was designed to make Pumpkin Patch part of their story. 

ART DIRECTION

CAMPAIGN DESIGN

Photography by Stephen Tilley

Video Production by .99

Campaign and cinema brand activation for the launch of the AW'16 Typo @ home range. The cosy look and feel of the campaign is about the fun of staying in, updating and styling your space ready for hibernation. And what better excuse to not leave the house than hosting a movie night - all your fav old flicks, a bean bag pit on the floor and tones of pop corn.

CAMPAIGN DESIGN

ART DIRECTION

MARKETING

EVENT MANAGEMENT

A collaboration with Melbourne based denim brand Neuw. The project started as an apparel pop-up for the brand, which developed into a working Atelier studio. Customers could have denim alternations and customisations done while they relaxed in a vintage club chair. The space was designed in keeping with the home-come-industrial workshop style that is synonymous with the brand.

BRANDING

RETAIL DESIGN

VISUAL MERCHANDISING

Campaign to launch the Spring '16 collection and the rebranded launch of Pumpkin Patch. 

The tran-seasonal collection internally named Inca Trail, a trend inspired by the journey along the inca trail. The colours, prints and tassels, animal characters, natural elements, friendship and above all else, a love for adventure.

The surrounding campaign captures the excitement and freedom of Springs first adventure - a day at the beach. Vast and wind swept,  for running at top speed through the dunes, its too cold to swim but just right for a picnic in a sheltered spot. 

A relatable lifestyle for young families, of quality wear now layers to mix and match right through the season.

Photography by Stephen Tilley

Video Production by Tangible Media  

A 'keeping it real' twist on the trending inspirational quotes that fill up our news feeds at the start of a year. The photographic campaign follows a day in the life of the quintessential student, showcasing everything on the wish list to 'get it together' in style for 2016.

CAMPAIGN DESIGN

ART DIRECTION

90's theme Back to School campaign, kicks off with primary colours and skate board sticker graphics. The 'School bag treats' tag line adds the twist to the gum ball machine imagery.

Appealing to a younger customer we created oversize 3D props (giant pencil, locker and candy machine fixture) for a fun interactive in-store experience.

CAMPAIGN DESIGN

ART DIRECTION
 

Digital, social and Instore campaign designed for the limited edition Junk Food product range, the campaign transformed Typo stores into a classic American roadside diner.  Humorous food innuendo, trucker hats and 'Peggy- Sue' the sales assistant at the ready to help you with your order.

CAMPAIGN DESIGN

ART DIRECTION

PRODUCT DESIGN

BRAND ACTIVATION

Interior design, fixture design and V.M. spatial planning for Super Glues newest venture, the city ‘Emporium’ store. A two story mega store with Street and Centre facing window display zones, each over 7m in length. Internally the store has 10 concept areas, the transitional design focuses on customer journey and discovery.

RETAIL DESIGN

VISUAL MERCHANDISING

Sneaker and street culture brand SNEAKER FREAKER collaborate with Super Glue on a 5 week project. Designed to retail a series of limited edition sneakers, coinciding with the launch of ‘le Coq Sportif’’ x SNEAKER FREAKER, a limited edition pair of kicks that would be stocked exclusively at the pop up. 

The design is inspired by the nostalgic materials of a back yard skate park. Especially sourced vintage apparel from the 80’s & 90’s completes the retro FREAKER aesthetic.

RETAIL DESIGN

MARKETING

VISUAL MERCHANDISING

With the Super Glue Emporium store under construction, there arose an opportunity for a smaller pop-up in the centre facing entrance space. The pop-up collaboration with Dutch denim brand Denham was designed as an apparel store and tailoring workshop, where customers could have their purchases customised. The scaffolding house design of the store was inspired by the surrounding construction zone and the story of the Denham denim process.

RETAIL DESIGN

VISUAL MERCHANDISING

Designed as a marketing project to promote the final year specialisations course at RMIT university. Collaborating with local artists and chefs for the project, over a semester we designed and created a pop-up restaurant for 120 patrons that ran for 2 nights in a warehouse gallery space.

Successfully promoting the gallery space and the experimental attitudes of design faculty. The the ‘Asian Fusion’ dining experience in combination with a series of conceptual installations was described by a Broadsheet review of the event -
 “An immersive experience designed to challenge perceptions, a new way to experience food and wine through creativity and design”.

PROJECT MANAGMENT

INSTALLATION DESIGN

IGHTING DESIGN

MARKETING

Typo Highpoint is the launch of the redesigned large format concept store. The set of fixtures, creative and graphics developed for this store are now the suite for all new large format stores globally.

The design reinvents the Typo customer experience, with larger category concept spaces for Typo @ Home and Made by Typo areas. The lighter brighter space maintains the vintage aesthetic of the brand with an updated look and feel to reflect the new product direction.

Digital and printed catalogue and video to support the launch the gifting and special Christmas apparel ranges.

Our gorgeous gifts take the stage, igniting the wonder and possibility of the festive season. Fill their stockingS and stack up beneath the tree - our show stopping Christmas collection has arrived. 

ART DIRECTION

STYLING & SET DESIGN

VIDEO PRODUCTION